The legal sector often communicates from the inside. My role is to provide an external view but deeply aligned with the legal practice, so that:
the content responds to real questions from companies and individuals
the information is understandable without losing rigor
the firm builds sustained digital authority, not just occasional visibility.
This involves working side-by-side with lawyers and advisors to structure knowledge, prioritize what is relevant and turn legal expertise into content that Google and AI systems can understand, cite and recommend.
Within the firm, my responsibility encompasses:
Marketing strategy and digital positioning.
Planning and supervision of legal content
SEO Optimization and Answer Engine Optimization (AEO)
Coordination with the different legal teams (labor, commercial, tax, civil, criminal).
Development of the firm's presence in media and digital channels.
Construction of a coherent legal brand narrative.
The goal is not to "publish more", but to publish better, with structure, intention and long-term vision.
A firm with good communication not only attracts more visibility, but also helps people make better legal decisions:
helps people make better legal decisions
reduces friction and misunderstandings
conveys trust even before the first meeting
becomes a referral source, not just a service provider
In a context where legal search increasingly relies on AI-generated answers, clarity, authority and structure of content make all the difference.
I am open to talk about:
Collaborations with media and editorial projects in the legal sector.
Creation of legal content (articles, guides, informative formats)
Business initiatives related to the legal or legal-tech field.
Projects where law, business and communication converge.
Always with a professional, strategic approach and aligned with the real value of legal knowledge.
